Inspiring week for Chinese vegetables

The Asia Fruit Market Insight in Qingdao took place from 29 till 31 May. The central theme of this event was China’s incredible growth and changeability. Fresh produce professionals from all over China, including Singapore, Malaysia, USA and India, visited this seminar to hear about the latest developments in local production to meet the changing consumer demands. This event was combined with the official launch of the Chinese version of Love my Salad.

Love my Salad weibo
After the seminar Love my Salad, sponsored by the Dutch seeds company Rijk Zwaan organized a dinner on the roof top garden of the Intercontinental Hotel, where the event took place. During this evening, the official launch of the Chinese version of Love my Salad took place, including the Weibo social website (the Chinese equivalent of Facebook). “This is another step forward to enjoy vegetables together! ”